I've done this a few times. The way it works is an author agrees to allow a charity to auction off the right to have one's name used for a character in the author's upcoming book. The winning bidder gets the fun of having their name applied to a fictional character, whether it be a wonderful heroic character, an evil bad guy, or somewhere in between.
My most recent title, Tahoe Skydrop, had two characters named for auction winners. One provided funds for the Women and Children's Center in Reno. Another provided funds for the Carson City Friends of the Library.
Last summer, I was approached by the organizers of a fundraiser for the Kids & Horses charity in Minden, Nevada. They provide therapy for kids that revolves around getting those kids into contact with horses. It turns out that many kids with problems strongly connect to horses, whether riding them or simply being around them.
The fundraiser auction was held in Incline Village a few weeks ago. They auctioned off two names for me to use in my next book.
How much did those two character names raise? $5,000!
Wow, I guess I better do a good job with those characters!
Here's the link to Kids & Horses
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