If I'm looking for a charming vacation hideaway, then an AIRBNB or VRBO cottage is perfect. But when I'm traveling for business, I want a hotel that I don't have to research, a website that makes booking easy, a hotel I don't have to wonder about and figure out.
What makes a hotel great is reliability and predictability. (This is why Starbucks has taken over the world.) If they give me that predictability and avoid irritating me, I'm a good customer, easy to retain.
Yet hotels routinely screw up. So what should hotels do to avoid irritating customers like me? That's easy. Here are a few, mostly simple, things a hotel can do to keep customers happy.
*The next time you remodel rooms, don't put in those toilets that are so loud you have to wear earplugs. Please. What was the designer thinking? There are plenty of low-flow toilets that don't make you cringe and flinch with adrenaline shock when you hit the button.
"Don't put out those little signs that proclaim how the hotel is trying to conserve water when you have a shower head with no volume control! I can't count how many showers I've had where the only control is temperature and you have to be very careful that the water doesn't hit your ears or eyelids lest the fire-hose pressure causes physical damage. If I have a shower with volume control, I use only one-third as much water. Multiply that by hundreds of rooms and you have much more water conservation. And you don't make your customers frustrated about the waste.
*Don't give me a bed that sags like a hammock. It's amazing how often an expensive hotel has a bed that always "rolls" you to one major depression. (Hint to single travelers, sleep on the side that's farthest from the bathroom, as that has been used the least.)
*Don't have an air conditioner/heating unit without a constant "on" fan setting. First, the people above you are always stomping around like a marching band, and you need that "always on" fan to provide white noise to help cover the thumping from other hotel guests. Second, if the fan only turns on and off when the air conditioner compressor turns on, then it wakes you up all night long. Third, don't design rooms with a super-quiet air system. We need that white noise - preferably with both a low and high setting - to keep out outside noise.
Most of these things would be easy to prevent. Some hotels get it so right. The rest of you might want to know why your business is struggling to compete with AIRBNB.