There
have been studies – hidden video camera stuff – that show how
people choose a book. First, book browsers scan a bunch of books,
looking at the covers. They pick one out, look at the front up close,
turn it over to read the back copy, then turn back to the front. They
scowl and frown and smile and touch.
If
the book manages to get through all of those tests, only then
do they open it up, read a few sentences and maybe buy the
book.
Covers
are that important.
The
covers of my books – the American ones – have all been designed
by Keith Carlson, a graphic artist in
Portland, Oregon. He is a design wizard.
From
the first book, the idea was to have bold designs, strong colors, and
somewhat over-the-top illustrations. Not as racy as the pulp covers
of the '40s and '50s, but definitely not soft and subtle, either.
For
11 years now I've watched reader reactions. Many people tell me they
love the covers. One of the most common questions I get is, “Who
does your covers?”
A
few just look without talking. They stare, their eyes moving from
book to book. Then they pick up a book, read the back, and look at
the front again, just like in the hidden-camera videos.
All
ten of my covers have individual components, but they also share
common design elements so that they subtly communicate the sense that
each book is part of a series.
Many
times, people have said, “These covers make such a good set, they
must have all been planned from the beginning.”
The
truth is that Keith Carlson made it look that way. I owe him a great
deal.
P.S.
I hope the stories live up to the covers!
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